Medical Device Business Development Advisory
This page describes business developmentadvisory services in the regulated medical technology environment
In Medtech, growth rarely comes from acquisitions alone, it comes from assembling the right combination of acquisitions, partnerships, licensing deals, and supply relationships.
How I Augment Your Teams
Business development advisory services include buy-side and sell-side diligence, transaction readiness, and risk assessment for medical device companies operating in regulated environments.
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Acquisitions and divestitures
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Co-development and technology partnerships
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Distribution and supply agreements
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Licensing and IP transactions
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Co-marketing and commercial partnerships
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Transaction readiness and strategic positioning
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Commercial and market diligence grounded in product reality
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Post-transaction integration and transition planning
Testimonials:
“The medical device space is complex. It is easy to get confused since the market keeps changing, the pathway for new products to the market gets more difficult, the technology keeps improving, the reimbursement landscape more challenging, and the adoption by customers slower. Eric Heinz has been in this “ecosystem” all his professional life. He has had many opportunities to learn different fields by being in corporate development in different companies as the evaluator of new products and start-ups. Anyone wanting to be a success in the medical device space needs to understand the competitive landscape and market demand and be able to evaluate whether the route to market, regulatory clearance, and reimbursement strategy is viable. Eric has the skill sets needed to do that.
What sets Eric apart is his ability to translate complex technology and clinical issues into an understandable strategic narrative that resonates with senior executives of both buyers and sellers. Eric is well connected in the industry with personal relationships that can create long-term value for both the buyer and seller.
I can recommend Eric to any MedTech company seeking strategic guidance and/or merger and acquisition advice, and/or consulting services.”
Board Director
Where I Add the Most Value
Best Fit
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Transactions where product, regulatory, or quality risk is material
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Situations requiring disciplined, experience-based decision-making
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Companies evaluating partnership or licensing strucutres
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Founders trying to decide between build, buy or partnering
Not a Fit
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Purely financial arbitrage transactions
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Engagements focused solely on valuation modeling
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Situations requiring placement agent or capital-raising services
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Transactions where independence cannot be maintained
Engagement Approach
I engage as an independent advisor focused on transaction clarity, risk assessment, and decision support. Engagements are structured to align scope, timing, and expectations, and are subject to a conflict review prior to confirmation.
I do not act as a broker-dealer, placement agent, or investment banker.
Representative Experience
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Buy-side transaction leader of an asset purchase from a German medtech firm including a co-development agreement, distribution agreement, and co-marketing agreement
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Structuring an exclusive co-development and framework agreement with a German technology partner
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Negotiating cross-boarder distribution agreement for 4k surgical visualization in EMEA
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Sell-side transaction leader of a strategic alternatives process in a publicly traded company
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Buy-side transaction leader of an equity purchase of a software company, including integration planning
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Buy-side equity purchase of a Swiss navigation technology company
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Buy-side representative for pre-due diligence process in a publicly traded company
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Sell-side transaction representative during a Chapter 11 process
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Sell-side transaction leader in a divestment of digital health assets
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Leader of a strategic partnership involving a licensing and co-development partner
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Leader of a strategic partnership involving co-development and co-marketing
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Leader of a strategic partnership involving a distribution agreement
Discuss Transaction Needs
Request availability to discuss transaction scope, timing, and advisory fit.
Subject to conflict review and engagement confirmation.
Content provided for informational purposes only and does not constitute investment advice, a solicitation, or an offer to engage in any transaction.